Product Positioning, Halal Burgers, Marketing Strategy

I have just read an issue over the sale of Halal burgers in France. The mayor looked at it as something prejudicial. He must have forgotten his marketing strategy prowess over product positioning. How could a business continue to operate and sell a product without profit? How can a business pay its tax if it does not in any way earn? Logic and Reason? Funny, but true! Are we for social services? Instead of lingering at divisive motives, why not do something proactive for the greater good!